we have a potential customer building a shopping mall that has many specific requirements from marketing system. Most crucial ones are:
1) they want to focus on unregistered contacts who installed their mobile app or visite a website. Based on Device ID + Cookies etc.they want to personalize contact's view of app and website. Btw. website is not built by SAP Commerce Cloud.
2) Of course all information about this unregistered contacts must be able to use for any activity in SAP Marketing Cloud (segmentation, FB or Google Ads, Reports, etc)
Can you help me find some solution? Thank you very much.