Templates for simulations and Book Pages (and documents) are entirely different things. To create a Book Page Template, just create a Book Page that looks the way you want, and then set its Subtype to Book Page Template. (As a tip, if you create multiple Book Page Templates (e.g. 'With Title & Content', 'Title Only', 'Two-Column', etc.) create the one with 'most' on it first, and then duplicate that to create the others - that way you will use exactly the same object IDs for the title, content, etc., which will allow you to change the Template without losing any content.)
There isn't really an equivalent 'template' for simulation projects. What you can do is create a simulation project that you can then select as a 'start point' for any new simulations - but all you can really do is add some standard objects (like a start/end page, maybe Documentation Macros etc.) as pretty much all of the 'content' is captured during recording.
If you want to create a client-branded document type, see here: https://enablenowexpert.com/?p=170.
For company colors/fonts etc you need to edit the Text Styles Adaptable Resource, and maybe the Color Palette resource.
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