IW28 - Custom field - Selection Report text

Have included custom field using QQMA0001 and it appears fine in the notification screen. Have included the same in RIHQMEL_LIST append structure and appears fine in ALV output.

Now I have included this custom field in the IW28 Selection using implicit enhancement and it appears fine as well - but it appears with technical name as expected. What are the options to provide a meaningful name to this?

In the Report text - the custom field is listed - but without Key - I am not able to provide a text to it? Any other options.