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Jul 02, 2020 at 05:56 PM

How to structure interest and adding tags

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Hi there,

Do you know the best way to structure all interests in the interest cloud? Can you make use of custom categories like sport (with tags Barcelona, Manchester United, etc.), car (Audi, Mercedes, etc.) and music (Axwell Ingrosso, Steve Angello, etc.). I already saw 'product categories' but I am not sure I need those, because it's not only about e-commerce. Or do I need to make use of tags and link them to the interests? If so, how can I add new tags here (see below)?

P.S. I already looked at 'marketing attributes' but you can't add these properties in SAP itself, only with an integration and a lot of other technical things. If we can work it out with interests and tags (and interactions) that would be great.