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Capturing facebook likes in SAP marketing cloud via SAP Customer Data Cloud

Hi All,

We are looking for a solution which could allow capturing of facebook likes in SAP marketing cloud to aid customer segmentation. The API for marketing currently being used is API_CONTACT_MKT. This has been consumed via dataflow implemented at SAP Customer Data Cloud end.

It would be really helpful if you have came across similar scenario.

Thanks in Advance.

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2 Answers

  • Posted on Jun 22, 2020 at 07:24 AM

    Hi Ankita Dua,

    Currently this feature is not available in SAP Marketing Cloud.

    Also, please check the existing Influence Ideas and vote them.

    Thank you.

    Best Regards,

    Kunal Bansal

    SAP Marketing Consultant

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  • Posted on Jun 22, 2020 at 01:10 PM

    Hi Ankita Dua. We implemented that for a client using a middleware in SCPI (CPI-PI) that gets the likes from CDC using the Socialize REST API and sending those to a custom business object in SAP Marketing. Our decision about a custom business object was based in the customer needs, but you can also use different approach depending on what you want to do with the information.

    Let me know if you have more questions or want to dig deeper in the solution.

    Regards,

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