Capturing facebook likes in SAP marketing cloud via SAP Customer Data Cloud

[AnkitaDua]

Hi All,

We are looking for a solution which could allow capturing of facebook likes in SAP marketing cloud to aid customer segmentation. The API for marketing currently being used is API_CONTACT_MKT. This has been consumed via dataflow implemented at SAP Customer Data Cloud end.

It would be really helpful if you have came across similar scenario.

Thanks in Advance.

[Kunal_Bansal]

Hi ankitadua,

Currently this feature is not available in SAP Marketing Cloud.

Also, please check the existing Influence Ideas and vote them.

Thank you.

Best Regards,

Kunal Bansal

SAP Marketing Consultant

[bruno_gonzalez]

Hi ankitadua. We implemented that for a client using a middleware in SCPI (CPI-PI) that gets the likes from CDC using the Socialize REST API and sending those to a custom business object in SAP Marketing. Our decision about a custom business object was based in the customer needs, but you can also use different approach depending on what you want to do with the information.

Let me know if you have more questions or want to dig deeper in the solution.

Regards,

[romaingorrias]

As Bruno mentions, for this use case if loading into custom business objects in SAP Marketing Cloud, then SCPI is indeed the way to go.

Note that the user will need to have given his permission for that data during his login/registration through SAP Customer Data Cloud. Also be aware that this permission is what Facebook calls "extended permission" and requires an app review in order to be enabled. More info is available on SAP Customer Data documentation; https://developers.gigya.com/display/GD/Facebook+Login+Permissions

Once this info has been shared by the user, it will be stored in profile.likes (more info here) and will be available with a standard call to accounts.getAccountInfo or accounts.search

[former_member637098]

Hi bruno.gonzalez

We will ask the extended permissions from Facebook for the user_likes to be consumed by SAP CDC, are there any recommendations for the process of requesting the approval from Facebook?, Could you share some of your experience for a succesful request? What are some other permissions to request that are worth it Marketing wise ?

Thanks

Juan

[bruno_gonzalez]

Hi juan.cespedes1994. I'm sorry to say that, but in our cases, that is managed in the client side so we didn't have to request that to Facebook directly. Regarding to the permissions that are worth for marketing, it depends on your business. Here is a list of all the available permissions in Facebook. To partially answer your question, I think that you need to be wise about it. Don't ask for all, and ask for specific things you will get value from, and you'll use to deliver value to the client (tangible for him/her).

Regards,