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Apr 29, 2020 at 11:19 AM

Webinar integration with marketing cloud


Hello SAP Experts

We have a requirement to integrate the Webinar with Hybris Marketing cloud through CPI.

If i understand correctly , there are two different approaches to implement this integration , the first approach is “Open Connectors” and the other approach is Generic one with Marketing Events Data: , Please find below links for more details.

Could you please let me know the difference between these two approaches and the best option to be optimized ,considering the license procurement for Open Connectors as we already have CPI licence available in our organization

  1. Integration with Go to Webinar using SAP Cloud Platform Open Connectors:

2) Generic integration with any other event provider platform:

Integrating SAP Marketing Cloud with Marketing Events Data:

Thank you much in advance

Best Regards