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Capturing web page view interactions in SAP Marketing Cloud

We would like to capture web page views on a marketing site (not ecommerce) in SAP Marketing Cloud. What is the easiest (and lowest cost) method? Can we just post using OData?

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  • Posted on Nov 03, 2019 at 11:29 PM
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  • Posted on Nov 04, 2019 at 02:07 PM

    Hi Bill,

    I would suggest going for google analytics integration.

    So add google analytics to your website and integrate this data.

    See:

    https://www.sap.com/cxworks/article/472869283/Integrating_Clickstream_Data_from_Google_Analytics

    Best regards

    Maik

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