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Using Amazon dedicated IP addresses

Hi!

Does anyone has experience using Amazon dedicated IP addresses? Does it require just setting up Amazon SES or adjustments to the standard integration from the Marketing to the Amazon SES?

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  • Best Answer
    Posted on Oct 28, 2019 at 10:01 PM

    Hi Maris Sauka,

    as of now, it is not possible to use multiple/different IP pools with Amazon SES. The reason for that is that the API call from Marketing Cloud to SES does not include the option dynamically pass a configuration set that should be used for that send out.

    However, you should be able to use one or multiple dedicated IP addresses, bundled in one IP pool (default pool). As we are not referencing a specific configuration set, the default one will be used.

    If you want to use multiple IP pools for different domains or message types, there is the workaround of having multiple AWS accounts.

    BR,
    Frederik

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  • Posted on Oct 24, 2019 at 12:00 PM

    Hi Maris Sauka,

    as far as I know no additional configuration steps on SAP Marketing side are necessary.

    However the exclusive use of the dedicated IP address also comes with bigger responsibilities and efforts to monitor and manage the e-mail reputation. This has a big effect on your domain and IP warm-up process.

    Please find more information (e.g. a comparison of shared IP addresses vs. dedicated IP addresses) in the following article: https://www.sap.com/cxworks/article/465082621/E_mail_Marketing_Trust_with_the_Right_ESP_Setup

    Frederik Lipowsky: Do you have any further hints for Maris?

    Best regards,

    Tim

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    • Thanks for your comment.

      I believe if want to use dedicated IP's for specific domains, then that would be a custom development in Marketing, but are we even able to change (by copying standard and implementing a custom Amazon sender adapter) a "configuration set"?

      I am asking this question, because there is one local email provider that has black-listed certain Amazon IP addresses since too much spam has been received from them. And we are thinking if we could use dedicated IP addresses just for email addresses from a certain domain.

  • Posted on Oct 23, 2019 at 07:08 AM

    Basically question is about possibility to use a specific Amazon SES configuration set, if needed or we have to go without a set, which automatically for Amazon is "ses-default-dedicated-pool"?

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  • Posted on Oct 23, 2019 at 11:26 AM
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