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Oct 15, 2019 at 08:59 AM

Insights/Experience - Anybody here who implemented SAP Marketing and Survey Monkey?

96 Views Last edit Oct 15, 2019 at 09:01 AM 3 rev

Hello together,

is anybody here who has accomplished a full integration of survey monkey and SAP Marketing?

Of course there is some documentation about this topic, but when it comes to the points:

(1) How does it looks like in the front end view in SAP Marketing or how does it looks like when I am going to select the survey results in the segmentation?

>> Is there somewhere something like a click-through, a step-by-step instruction (for users) powerpoint or a video?

(2) What specific use cases are possible with survey monkey? From the documentation and several blog posts I anticipated the following - If here is anybody who is using it already it would be great if you could check them for validity:

(a) Use survey results in segmentation as an attribute, for example: Took part in survey "123", Survey takers of the poll xy Has an interest in art / culture / museums / concerts with style xy / ... Is a cross-border commuter

(b) Survey results can be used as triggers for certain campaigns, e.g. thank-you mail for completing a survey or time-shifted follow-up surveys

(c) Use survey results to calculate individual scores and get deeper insights into the end customer (the scores are then used in the segmentation, e.g. Calculation of a winter / summer sports affinity with the aim to place appropriate holiday offers


More and more customers are asking about it and the first step already is "showing how usefull the feature is to the enduser" what is not as easy as it seems without something to show.

Looking forward for your answers, many thanks in advance. Best regards, Stefan


Already known sources: SAP Marketing 1809 Integration Guide: Ú Ú