Contact data management in SAP Marketing Cloud

[former_member607457]

Hello dear experts,

I have a question regarding the duplicated data in SAP Marketing Cloud: imagine the situation that one and the same customer will fill in with the same data the landing page several times. How would be the data recorded in SAP Marketing Cloud? How we can achieve contact data unification in SAP Marketing Cloud?

Thank you,

Alex.

[Kunal_Bansal]

Hello Alex,

Could you please share a detailed scenario you want?

Which data? Because Interactions contacts will get updated with scheduled jobs.

Best Regards,

Kunal

[former_member607457]

yes, I am referring to this situation where there is two records for one and the same customer, so it is duplicated data in the system:

duplicated-contact.png

[maik_bosch]

Hi Alex,

please get yourself familiar with the golden record concept in SAP Marketing Cloud.

Start e.g here:

https://blogs.sap.com/2016/08/26/contacts-in-sap-hybris-marketing-understanding-the-concept-of-golde...

As this scenario is highly depending on the golden record customizing in the manage your solution app of your specific tenant. You are free to define your own logic here...

BR

Maik