With search restrictions you can essentially add a "WHERE" clause to any kind of flexible search, for example to show only parts of your assortment to certain usergroups.
https://help.hybris.com/6.6.0/hcd/8c428f8286691014970ceee87aa01605.html
CMS restrictions allow you to limit the display of CMS content based on criteria like time, or other custom criteria you might want to define, like session language.
https://help.hybris.com/6.6.0/hcd/0e79cf5104df4031b494dcd653e9d630.html
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