OOTB advanced personalization BTG rule not working to hide a component

Hi, Using Hybris 5.3 version, country lives in rule(OOTB) works fine when i intend to add the user to a new user group. But, when the output action is to hide a component, it does not work. Tried with banner component and cmsMediaParagraph component (both customized). Is there any limitation based on the type of component or is this an issue with the version?

Appreciate any suggestions.