I have just been advised that using standard GA with Marketing Cloud cannot track individual clickstream data. For example, a consumer visits a website and every page URL is tracked and passed to SAP MKT Cloud as interactions.
I have been advised that to achieve this bigquery is required although a significant cot is involved with this.
Can someone please clarify exactly what types of interactions can be tracked and ingested as interactions from a marketing users perspective.
I must admit this is a very frustrating limitation of SAP Marketing Cloud as all competing products such as Marketo etc have native web tracking OOTB.
Can we develop this for SAP??