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Jun 18, 2019 at 02:54 AM

Using Google Analytics for click stream data (Without Bigquery)

645 Views Last edit Jun 18, 2019 at 03:22 AM 3 rev

Hi All,

I have just been advised that using standard GA with Marketing Cloud cannot track individual clickstream data. For example, a consumer visits a website and every page URL is tracked and passed to SAP MKT Cloud as interactions.

I have been advised that to achieve this bigquery is required although a significant cot is involved with this.

Can someone please clarify exactly what types of interactions can be tracked and ingested as interactions from a marketing users perspective.

I must admit this is a very frustrating limitation of SAP Marketing Cloud as all competing products such as Marketo etc have native web tracking OOTB.

This is the functionality (JS) that Marketo provide

Can we develop this for SAP??