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Jun 18, 2019 at 02:54 AM

Using Google Analytics for click stream data (Without Bigquery)

645 Views Last edit Jun 18, 2019 at 03:22 AM 3 rev

Hi All,

I have just been advised that using standard GA with Marketing Cloud cannot track individual clickstream data. For example, a consumer visits a website and every page URL is tracked and passed to SAP MKT Cloud as interactions.

I have been advised that to achieve this bigquery is required although a significant cot is involved with this.

Can someone please clarify exactly what types of interactions can be tracked and ingested as interactions from a marketing users perspective.

I must admit this is a very frustrating limitation of SAP Marketing Cloud as all competing products such as Marketo etc have native web tracking OOTB.

This is the functionality (JS) that Marketo provide https://developers.marketo.com/javascript-api/lead-tracking/

Can we develop this for SAP??

Thanks