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How to Recommendations Analytic in Marketing cloud

Hello dear experts,

there are some analytic metrics in Recommendation scenario overview like CTR and Conversion Rate. We would like to create customer Recommendation Analytic Query or Story, but I couldn't find any Data Source for Marketing Recommendation. Are they available? Is it possible to build customer analytic for Recommendations?

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2 Answers

  • Jun 18 at 01:08 PM

    Hello Evgeniia,

    Not all the data for Recommendation tracking are available for custom analytic query or story unfortunately. Can you share with us what type of query you are planning to build? And I would like invite you to summit your request at - https://influence.sap.com/sap/ino/#/campaign/38

    SAP Customer Influence is the tool Marketing Cloud uses to collect and manage customer requirements.

    Regards,

    Qiu Wen

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    • Hello Qiu,

      actually we need sales information like good sums bought on the recommendation, average cart check, part of good bought on the recommendation in cart for example. All this metrics are necessary in Recommendation Scenario or recommendation model context.

      So, we need custom view/data source available for Customer Analytic Query to build the report.

      Thank you for influence recommendation.

  • Jun 26 at 06:14 PM

    Hi Evgeniia,

    Thanks for submitting a customer influence request for this topic. We will be tracking for the votes from our customers.

    Regards,

    Qiu Wen

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