Hi,
following use case: we want to read data generated by an external system (e.g. accounting system) in real-time (e.g. customer classification) and use it for personalization and recommendation. On premise we would do that using virtual tables and SDA. How can this be accomplished with Marketing Cloud?
We are aware of possible performance issues and would plan to do the queries only for one specific customer at a time - but it should be based on real-time data. The external source system should remain untouched as much as possible.
Regards Christian