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Analysis period in campaigns for predictive models - Hybris Marketing

Hi experts,

I`m trying to use the conversion rate of a buying propensity model in "predictive studio" but is not working right. As I understand and by the information in the documentation the conversion rate take into a count two items:

● The definition of the response (success) as defined in the target variable of the predictive model.

● The analysis period of the campaign as defined in the Campaign application.

So looking on the analysis period of the campaigns inside the predictive scenario (analysis start date and analysis end date) I can`t see any campaign with this information and maybe this is the problem in the conversion rate calculus. My question is where I can add this period to a campaign? the documentation says that is in "campaigns app" but I can`t find where.

Thank you so much.

JD

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1 Answer

  • Jun 04 at 08:42 AM

    Hello,

    thanks for using Success Measurement in Predictive Studio! The start/end dates of the analysis period of the campaign are not filled anymore and are not visible on the campaign UI any longer. The reason is, that the interactions generated by campaigns now have the campaign ID as additional attribute, so that for success analysis the interactions resulting from campaign response can be identified.

    At the moment, we correct the data selection for success measurement in Predictive Studio so that it will function again with the next hotfix. The two empty columns (start/end of analysis date) will be hidden in the UI.

    I hope my explanation are helpful. Please contact me in case of further questions.

    Best regards,

    Carsten Heuer

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