Generate Dynamic Expiration Date in Content Studio

[KimVanP07]

Is there any way to generate dynamic coupon expiration dates within the email HTML in Content Studio?

The campaign team has been working around it for 2 years by sending customers to a landing page that we can populate with a different date, but it is becoming harder and harder to work around. From what we understand, you can’t do any formulas within content studio or any scripting in the HTML, but we are not familiar with the “offer” functionality in Hybris marketing—> does that allow a dynamic dates at all? Preferably we’d populate expiry dates based on when the email sends (eg. 15 days or 30 days)

[former_member601701]

Hi Kimberly,

Yes, you can give coupon codes their own dynamic expiration not within the Contact Studio app, but rather in the Manage Coupons app. In this app, you can define a Code Validity Period for the coupon. If you define the Code Validity Period as 30 days, for example, that means once the customer receives the coupon (whether by email, at a store, etc.), he or she will have 30 days to redeem the code. In addition, you can even delay the Code Validity Period. For example, if a customer receives a coupon at a store after making a purchase, you may want to design the coupon so that the customer has 7 days to redeem the code starting the following day. You can do this by defining a Code Validity Period of 7 days and a Delay Period of 1 day.

However, please note that if the coupon is a single code and a contact is not assigned dynamically, then you cannot assign a Code Validity Period and the code will be valid as long as the offer is valid. This is because, if there is only one code and no assigned contact, the system will not know when exactly the code is received by the contact, and therefore cannot be given its own validity period.

Feel free to read more about coupon management here.

Warm Regards,

Ryan Riethmiller