Link trigger button in SAP Marketing Cloud

[valentinamed]

Hi Experts,

Does somebody know for what this button stands for?

It's the part of the flow of Campaign automation.

KR,

Valentina

[mayaboleto]

Hi Valentina,

you can use "Link to trigger" functionality in case you have already started designing your campaign with actions and triggers and e.g. you need to delete the already inserted action.

Triggers that have been linked to this action are not automatically deleted but remain in the campaign flow. In this case once the first action has been deleted, if you insert a new action and click on Link to trigger you are able to connect the new action to the already existing trigger.

Please refer to attached image.

Best,

Maya

[valentinamed]

Hi hakan.kose,

Thank you for a detailed explanation, but I asked for button 'Link to trigger' (there is a picture attached below).

What is the difference between 'Add Triger' and 'Link to Trigger' buttons.

In my case, nothing happens when I press 'Link to Trigger'.

capture.png

Regards,

Valentina

[hakan_kose]

Hi valentinamed ,

It allows you to assign triggers available for "Send Email" action such as email opened/not opened or click-through/not click through (assuming that your marketing content includes trackable links) so that you can perform follow-up actions based on customer reaction to your marketing content. For example, you can send a text message or another reminder e-mail depending on your campaign scenario. You can even define your own custom triggers.

In general, as the official documentation says "A trigger is a kind of an event or the lack of an event on which the system must react with an action. A trigger can start one or more actions and have condition parameters such as a selected link on which the trigger has to react."

You can find more detail here

Kind Regards,

Hakan Köse