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Mar 26, 2019 at 01:42 PM

Total Opens vs Unique Opens for email reporting

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In the reporting "Performance" section of the Campaign tab, there is only one "Opens" metric ("Opened Messages" opened-messages.jpg). In the Campaign Success CDS views, there are 2 ("Opened Messages" and "Unique Opens" campaign-success-opens.jpg), however they show the same value for all campaigns. is "Opened Messages" supposed to be total opens or unique opens? Is there a metric for total opens available anywhere?

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