Currently, I am enabling the Outbound scenario to run facebook campaigns from SAP Marketing On premise. I have reviewed the following links on the help sap page:
Social Campaingns Using Facebook and Instagram
First of all, if the configuration of the Facebook App side is the same for both the Cloud version and the On premise version. The previous question based on the Blog:
SAP Marketing Cloud: How to create a Facebook App for Campaign and Custom Audience Integration
In the blog, several links are mentioned with the steps to:
In that case, should I configure an App developper? and which are the requirements to extract the results information from Facebook campaigns and send it to SAP Marketing for the analysis of campaign results. What permits do I need?
Finally, where I can access the information of the marketing API and if it covers the execution scenario of Ads type campaigns.
Thaks in advance