Track visitors on web pages and other webshops

We want to track visitors on web pages and our company E commerce web-shops (Which is not hybris eCommerce).

As per below link from help document http://help.sap.com/saphelp_mkt122/helpdata/en/bb/488c56626bda5fe10000000a441470/content.htm

Is mention statement "You can track visitors on web pages, Hybris WebShops and other webshops"

Can anybody please share more information "How to track other webshops & web pages visitor" other marketing tools have this capabilities.

did hybris marketing its self having capabilities to track web behavior ? or required third party software is there if yes how to integrate third party software to Hybris marketing any information.

Thanks in Advance