Outbound C4C Email Confguration

Looking to set-up outbound emails from C4C to appear more friendly to our users.

Would like a friendly name and the address to appear like

"Brand Name" <brand@domain.com>,

is this possible for the automated email response and/or

when an agent responds or updates a ticket?

Also, then when a user receives and replies, would like to set the reply-to address to one commonly used within the business.

Anyone has experience of doing this, any examples you can share?