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Former Member
Aug 05, 2015 at 09:02 AM

Marketing Spend/Fund key figures calculation


Dear experts,

i am trying to understand how is calculated the key figure "Marketing spend" and "Marketing fund" inside Marketing Spend data source. I am trying to understand this because i created a campaign and assigned it to a marketing fund of type budget (1000 Usd) and to a marketing fund of type spend (1000 Usd) with values as shown below.

The campaign is not still executed.

I looked for these key figures inside business analytics -> design key figures but i am not able to find them.

Can anyone of you help me?

Thanks in advance


mkt.jpg (177.6 kB)