Ranking customer segments in S/4 HANA Marketing cloud

[Former Member]

Hello Hybris Marketing Team,

Do we have an option to prioritize the customer segments in S/4 HANA Marketing Cloud?.

How the priority field in the campaign will work?.

Thanks and Regards

Shanto Aloor

[Josef_Ehbauer · Accepted solution]

Hi Shanto,

I think to prioritize customers it can be achieved by means of simple scores. These scores can then be used in segementation to build proper customer segments. In standard we have examples like the channel affinity score of the engagement score.

Kind regards,
Josef Ehbauer
hybris Marketing

[former_member207603]

Addition: "How the priority field in the campaign will work?"

This field is currently for organizational purpose only and does currently not trigger any

technical implementations. This is scope for further releases.

Best,

Matthias

[vervinckt_joyca]

Hi,

In the cloud version, couldn't you use the campaign priority on the Suppression Rules app?

e.g. if customer received an email of a campaign of low, med, high prio in the last 5 days -> suppress; but if the prio is very high then don't suppress? https://blogs.sap.com/2017/02/10/dynamically-exclude-contacts-from-campaigns-with-flexible-suppressi...

Kr,

Joyca

[former_member503033]

Hi,

How is the engagement and the activity score calculated?

Mike