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Ranking customer segments in S/4 HANA Marketing cloud

Jan 31, 2017 at 08:10 AM

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Former Member

Hello Hybris Marketing Team,

Do we have an option to prioritize the customer segments in S/4 HANA Marketing Cloud?.

How the priority field in the campaign will work?.

Thanks and Regards

Shanto Aloor

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3 Answers

Josef Ehbauer
May 02, 2017 at 11:51 AM
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Hi Shanto,

I think to prioritize customers it can be achieved by means of simple scores. These scores can then be used in segementation to build proper customer segments. In standard we have examples like the channel affinity score of the engagement score.

Kind regards,
Josef Ehbauer
hybris Marketing

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Matthias Reiner
May 10, 2017 at 09:28 AM
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Addition: "How the priority field in the campaign will work?"

This field is currently for organizational purpose only and does currently not trigger any

technical implementations. This is scope for further releases.

Best,

Matthias

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Hi,

In the cloud version, couldn't you use the campaign priority on the Suppression Rules app?

e.g. if customer received an email of a campaign of low, med, high prio in the last 5 days -> suppress; but if the prio is very high then don't suppress? https://blogs.sap.com/2017/02/10/dynamically-exclude-contacts-from-campaigns-with-flexible-suppression-rules/

Kr,

Joyca

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Mike Bowell Nov 08, 2017 at 11:57 AM
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Hi,

How is the engagement and the activity score calculated?

Mike

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