Workflow related

Hi everybody,

Have an issue at hand and wanted your inputs.

In our SRM system,we have a few Workflows activated--one step,two step,confirmaton etc.E.g.Users,when they create a Shopping Cart,the workflow(say 1 step approval) automatically takes them to their manager specified in the organization plan.

Heres the tricky part:- For ordering products from a particular category,we have to seek approval from a specific department manager.

Now,is there any way to relate the products/category and the approver??Any Workflow with the start condition as 'if XYZ product category,go to ABC manager for approval'??

Or should a Workflow specialist build a customized workflow for this??

Appreciate all your help.

Priya