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What is your oppinion about the new orange SAP logo?

It seems, SAP will have a new logo from next january on.

How do you like it or what do you think about it?

I personally really liked the old one. It was nicely blue.

Thomas Wagner

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  • Best Answer
    Posted on Nov 11, 2014 at 10:16 AM

    Wel... it's a logo as good as the older one.

    Personally I'm more inclined to like blue stuff.
    But hey, it does the job, you can easily read what it says and it's not too big.

    Does anyone know the reasoning behind the change? Was there a need for it? Were there big customers still not using SAP who might be persuaded with an orange smile?

    Or is it sort of like the plot of Brewster's Millions wherein SAP has to squander huge amounts of money in a short time in order to gain hundredtimes fold the money they just wasted.

    Speaking from experience, changing a logo for a big company is really really expensive.

    Cheers, Rob.

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  • Posted on Nov 10, 2014 at 04:48 PM

    I'm with you and Dev. I prefer the old one. It has sort of a high-tech implication in its design, it's clean and simple, and it's well-established and recognized. Perhaps we're just grumpy old men, though, stuck in our ways and unable to adapt to inevitable change. 😉

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  • Posted on Nov 12, 2014 at 07:42 PM

    I'll go with the old blue logo any day. And has SAP consulted with the multitude of partners who will also have to change all of *their* branding? And ho, besides Orioles and perhaps Bengals fans, will want to wear orange? Yes, I know it's the new black, but really.

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  • Posted on Nov 13, 2014 at 01:31 PM
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    • Oh yeah, I remember the split now... had actually forgotten about it. I didn't care for the "Enjoy" logo with all the colors, as it was too "playful" and I felt like it should be more serious and business-like. Eh, whatever, I don't really care so much now. I do recall when just about every computer/software company had the "IBM lines" in their logos.

  • Posted on Nov 10, 2014 at 04:18 PM

    My vote for old one. Blue one is better than the new one.

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  • Posted on Nov 10, 2014 at 04:51 PM

    At TechEd && D-code in Vegas this year, the Mentors had the new logo explained. It makes sense for SAP's larger vision....the gold/orange.....the "smile" in the A (yep, it was always meant to be a smile) has been further enhanced to be more noticed.....all very purposeful.

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  • author's profile photo Former Member
    Former Member
    Posted on Nov 11, 2014 at 07:15 AM

    How about Orange and the Old Shape?

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  • Posted on Nov 11, 2014 at 08:37 AM

    I think the orange (it's not gold to me ^^) looks fresh, but the shape is boring.


    There goes the corporate identity, though. And they have to change all the colors everywhere. 😀

    BTW: The SCN-logo on the tabs looks like that, but it was always the SCN icon for me. Will be strange to see that for all SAP pages.

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  • Posted on Nov 21, 2014 at 06:00 PM

    New log in the track!


    MacLaren SAP.jpg (14.9 kB)
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  • Posted on Jan 05, 2015 at 04:33 PM

    I, for one, am glad they decided to stick with the old logo. Like someone mentioned earlier, it's like a tattoo -- it can be primped and shined once in a while, but a successful company should NEVER overhaul a logo.

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