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Do you like the new SAP logo? And do you know how it evolved in the past 4 decades?

Posted on Nov 04, 2014 at 09:25 AM 260 Views

I found it fascinating to see the story and the overview of the SAP logo evolution through the last 42 years, starting with the very first logo made on the kitchen table in one of the SAP founders' house:

SAP Logo Evolution over 42 Years | Marketing to Business

What do you think about the new logo?

Thanks,

Snezhi

saplogos_final.jpg (51.4 kB)
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    author's profile photo Former Member
    Former Member
    Posted on Nov 05, 2014 at 10:04 AM
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    The simpler the better. Even though we tend to resist change, and I feel that previous one we relly nice, but I also like the new one. Especially because of the simplicity.
    I don't understand why is it not incorporated in the SCN SAP logo above. Hope they change it quickly. 😊

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    • Former Member JAIME FERNANDEZ
      Dec 12, 2014 at 04:33 AM

      Yup, a couple of weeks after the new logo was introduced, SAP took a U-turn and brought back the old blue logo 😊 That's why you don't see it anymore...

      They say it's because of the strong feedback from customers, partners and stakeholders 😊

      Interesting...

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  • author's profile photo Cheng Han
    Cheng Han
    Posted on Dec 12, 2014 at 02:39 AM
    1

    In fact, I like the previous blue logo more.
    This color makes me feel better, just a feeling.😊

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