Number formatting issue in Web intelligence report

Folks ,

I've an object called ' Serial number' (12 digits long) but when I set this in query filter as a prompt number format gets changed.

Similar like this:

whereas I am expecting to see 123456789123 something like this.

I made sure that object data type is number while designing universe as well as also format the object ( using format object option) and set as ############. ( 12times #) to forced as 12 digits number.

When I drag this object in 'result objects' results shows fine but if i add this as 'Query Filters' number gets changed as above pic.

Any advise ?

Cheers,

iTanzir