Response options in Marketing Campaigns

Hi everyone,

I'm trying to demystify the Response Options in the Marketing area.

I'm wondering, how can we use these Response Options?

If I create a direct e-mail campaign I can add Response Options to the Campaign. Nice.

But what can I do with these Response Options?

How can I add these Response Options to the email template I'm sending out (e.g. I want to send out an invite email with two response options, "Yes I will attend", "No, I will not attend" --> How can I actually "ask" the question to my target group in the email template?)

Maybe the Response Options are not used in Direct e-mail campaigns?

To be short, has anyone worked with the Response Options yet in marketing campaigns and can tell me how to actually use them :-)

Many thanks in advance!

Best regards,

Joost Stallaert