Regarding Sales Report

You can see the image below in right side next to sales performance no field there are 2 fields sales performance state & GHI, Which is use for getting report in state wise .I created a state name as like as I will create for sales employee. I started giving link to state and GHI. I got report with the totals and no of documents but I didnt get customer details in state wise report I got only through sales persons report.

So can you please tell me how to link the customer details in sales report .