How to manually create a social media profile in C4C

Hi pros,

How can I manually create a social media profile in C4C?

Business case:

There is an individual client in C4C that is already used in leads and opportunities. During the sales process customer provides his Facebook account, but I am only able to select an existing social media profile in customer record.

I only found 2 ways of creating social profiles in C4C: during runs of social channels (automatic) and migration template. But both ways are not that easy for an end user.

Plus is there any automation of customer merge in case a customer duplicate is created through Facebook integration?

Best regards,

Nadezhda Rukavishnikova