Adding details for data

I am trying to change the UI part in HWC applications . Thanks to @Midhun VP for a useful blog at http://scn.sap.com/community/mobile/blog/2013/02/20/develop-hwc-app-with-customized-list. Now my ui is in like pic 1, trying to change some thing like in pic 3. KIndly suggest how to proceed further to change the UI .

I am a newbie in this area.