SAP CRM books for fresher

[Former Member]

Hi there,

Please suggest some good books to learn about SAP CRM for fresher. I want to make career in SAP CRM functional side. I want to start from scratch and want to learn from basics, appreciate help. I have around 6 years of Sales and Marketing experience with last 2 and half years selling SAP solutions.

Also please suggest me step by step approach to learn SAP CRM.

Thanks,

Gaurav

[Former Member]

Thank you all for taking out few minutes from your busy schedule, I appreciate all the replies. Thank you so much again to help me to know which book i should refer.

[stephenjohannes]

After all the kind words about my book I feel compelled to add in a few titles:

If you are just starting with SAP CRM, then I strongly suggest you read Discover SAP CRM by Srini Katta.  I know people in the online reviews have said it doesn't cover config and unfortuantely they don't get the point of the book.  It's a great book to explain what business processes are supported by SAP CRM at high level, where you could give a copy to your business users.

I also recommend the SAP Web Client book which includes Tzanko Stefanov as one of the authors.  It's a little advanced and the examples require good programming skills to follow, but if you want to develop webclient stuff it's a must have and makes things clear.

Now for practical business knowledge, I recommend CRM at the speed of light by Paul Greenberg.  It's the theory behind CRM.  The fourth edition covers more "social CRM" and the third edition is more traditional CRM.  You need both books to have full coverage on the topic.

Take care,

Stephen

[Himayatullah]

Hi Gaurav,

SAP CRM: Technical Principles and programming stands apart !!

I have this and daily read something from it before going to bed

Once your done with this , go for SAP webclient customizing book.

BR/Himayat

[stephenjohannes]

Hopefully the book isn't being used a cure for insomnia, but if it is well thanks for the compliment anyway .

[Himayatullah]

Hi Stephen,

Its not a cure for insomnia its just that I get some time before going to sleep.

Its like a CRM pill before I end the day, because there is so much to learn in CRM

I love it so much that I have referred the book to our company library people so that they can buy it and other associates can use the same and get the most important aspects to be learnt in CRM.

Thanks for writing such a wonderful book.

I hope we can get some thing similar to CRM middleware as well one day !!

Thanks & Regards

Himayat

[stephenjohannes]

Thank you again.  Funny you mention a CRM Middleware book as my book came out of a conversation about needing a CRM Middleware book.  As much as I would love to tackle that book, it's way too intense for me for now .

[stephenjohannes]

Thank you again.  Funny you mention a CRM Middleware book as my book came out of a conversation about needing a CRM Middleware book.  As much as I would love to tackle that book, it's way too intense for me for now .

[Himayatullah]

Good to hear that

Middleware in itself seems to be a vast area and I am trying to understand how things work there offlate. Learning slowly something daily on SCN on MW.

But a complete end to end book on MW would be more helpful which covers both functional and technical aspects of MW.

I hope some one is hearing this and plan to release it one day

[Former Member]

Hi  Stephen,

A surprise for me!.A book author replying to my comment accidently.

Your book was nice.

Regards

Logu

[former_member253615]

Hi Gaurav

Yes, SAP CRM: Technical Principles and programming  is good book for the CRM Basics. I like it.

For Web Client Development I'm using the Book SAP Web Client by Tim Back,  Michael Füchsle,  Uwe Reimitz.

Regards

Philipp

[former_member241926]

This message was moderated.

[Former Member]

Hi Gaurav,

SAP CRM: Technical Principles and programming By Stephen Johannes

If you want to know about SAP ABAP CRM and you are about to begin, this could be a better one to start.

One example:

In SAP CRM Technology, “Call timing” refers-> A code can be executed anytime from any place which can be anything from FM to BADI.

As a CRM Programmer, we have to judge where it is!

Regards

Logu