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author's profile photo Michelle Crapo

 Is it marketing when a blog explains a new  product we don't know about?

I am a technical person - so I would say yes of course it is marketing. Take it to SAPPHIRE. But there are so many more community members than just technical people. As a business analyst - yes I may want to know. But I could find the answers elsewhere. SAP.Com comes to mind.

If there is a new product and I have an experience to share - it is not marketing.

Any insights?

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  • Mar 02, 2018 at 03:56 PM

    Bit of a gray area if you ask me. Where would something like this recent blog fall? Is it an announcement, marketing, an experience sharing blog, news bulletin, an event recap, a TechEd session plug?

    Similar to my comments to your other post with spaces and Jive DOC's missing, and the wiki being less mainstream for many areas, when we are limited to Q&A and Blogs, and clearly it is not a question, simply by process of elimination the blog becomes the default.

    • Mar 02, 2018 at 04:05 PM

      So why do we care if there is marketing or no marketing? Parts is parts.

      Me - I read a couple of lines and skip it. However, it is a complaint I hear. I want to try to bring people back. They say they are paging thru a lot of marketing. True. I do too. But a click of a button and it is ignored. Sometimes it's so bad I can't ignore it - then I click alert moderator. Sometimes they agree, sometimes they don't.

      Anyway - The blog you point at is easy. It's a "how to" blog. Experience in a new product = not marketing. (to me)

      • Mar 02, 2018 at 04:42 PM

        Admittedly the example I chose didn't fully support my point, it was just a recent one and the community dialog and debate happening below the blog is the interactive element that blogs are intended to stimulate.

        I have sinned in the past and authored a small blog that should have been a discussion 'unmarked' as a question. Before getting the hang of it, I also did some status update blogs that were more appropriately located in the CC, which wasn't a space I was very involved in during the prior platform days. Too many of these can really be a turn off to community site visitors, and trying to find a technical home base is something that we went away from with shift to more of an exclusive tag model. If all of the communication is being dominated by people like me with the blue logo next to their name then the whole and marketing sense is a difficult perception to shake...

  • Mar 02, 2018 at 04:43 PM

    The time a person has to read blogs in the community is finite nature.

    And the more stuff appears that you have to close after reading a few lines the less time is left to find and read the real interesting (technical) blogs.

    In a typical marketing blog someone who has no idea about the product is trying to sell me something, it starts typically with a stock photo which has no relation to the product (e.g. some laughing paddling boat people) and instead of informing me right here where I am I only get a link after some useless bla bla to come over to the homepage where I have to register before I get some more details (if I find at all the details that I actually after)

    I am personally open to be informed about new products, I am just totally bored from the uniform useless style of distributing no information.

  • Mar 05, 2018 at 10:06 PM

    Jamie Cantrell 's blog about this is pretty clear. It's supposed to be personal narrative or technical information (or ideally, both). If this is "I am a product manager and would like to explain the architecture of this new product" then it's a legitimate SCN blog. If it's "this new SAP product increases profitability through digital innovation, for more read" (i.e. a typical Gavrila blog) then click that Alert Moderator button.

    I believe that even a business analyst would like to know at least what does the product do exactly. They are not interested either to read that Phase 1: customer X just bought this new SAP product and Phase 3: Profit. Really, I doubt there is a single person in the world, including the author's parents, who wants to read that kind of stuff.

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