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[Shout out] Nice Blog on Marketing failure

Here,

a nice blog about marketing failure (and an hint for anyone willing to try exploring SAP Hana)

https://blogs.sap.com/2017/09/05/not-good-enough-sap-marketing-stop-wasting-our-time-and-save-your-money/

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5 Comments

  • Sep 05, 2017 at 03:42 PM
    It would be an interesting conversation to have - the fine line between the marketing hype of any new product/solution area launch by SAP, and the realities of the delivery cycle...
    • Sep 12, 2017 at 08:27 AM

      I don't think "fine line" is how I would describe it... :-)

  • Sep 20, 2017 at 02:32 PM
    • Sep 20, 2017 at 02:42 PM

      Well, you should check the terms of it!

    • Sep 20, 2017 at 03:37 PM

      Isn't the answer already contained in the blog? - To cite:

      Or, put more flippantly, “How low can we go?”
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