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And the latest Business Trend is - have a good LinkedIn photo!

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Jun 26, 2017 at 04:02 PM
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Really? Why are you lost for words? First - I really doubt that!! :-) I'm sure you have plenty of words!!! LOL

But really.. does this surprise you? Or are you thinking that this is just so obvious why write a blog? Or maybe why should it be in an SAP forum? I'm curious as to your incredulousness.

I'm not surprised at all. The younger the employer, the more likely they are social media fiends. For the younger people, who grew up swiping left or right on Tinder or other social dating apps, why do you not feel they are just as inclined to "swipe" left or right based on a Linkedin profile pic? They've been trained to make judgements on visual cues and 64 bits of text.

Us baby boomers are old school now. Reading a typed, hard-copied resume is going to soon go the way of the dodo bird. The kids that grew up in the internet age are hitting their 30's and becoming more a part of doing the hiring then being the ones hired.

Ok.. gotta go now and get a hair-cut for my head shots....

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I'm sure that "get a great LinkedIn profile photo" is good advice for people that care about LinkedIn (I don't, you might have guessed, but I know many sensible people who do so I don't dismiss it), but is a whole (quite long) blog about choosing the right photo really appropriate for the SAP Community? And if it is, is it a business trend? It is actually a "business trend" trend, as the author has several other LI-related blogs in there, including the wonderfully titled Your LinkedIn profile: All your awesomeness – All on a single page.

This just seems to me to be another example of *the tag that must not be named* being used as a dumping ground for anything any SAP employee wants to write about that doesn't fit anywhere else. The cynic in me thinks there's probably a blog count KPI hiding in here somewhere...

If this, and his other blogs, belongs anywhere here, the Coffee Corner is the place surely?

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Please don't tell him about the coffee corner!!!!

:-)

Craig

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Steve - I agree with you completely. This is posted on sap.com by an SAP employee yet the author could not find a single word to say that would be specific to the SAP ecosphere. For example, how about some practical advice about highlighting one's SCN achievements in the LI profile? E.g. some Mentors asked what's the best way to note their status.

Also what bugs me most in such blogs is complete lack of any evidence that the problem exists or any potential ROI on the author's advice or even any information about the author's credentials. E.g. if you start with the statistics like "people with LI profile picture are X % more likely to find a new job" or with "I am a social media guru that helped X many people and I'd like to share my wealth of knowledge" - you got my attention.

I see many people on LI with odd pictures taken by an off-angle web camera who are successful consultants nevertheless. My [now former] colleague had barely any profile and found a new job recently by meeting someone at an ASUG meeting. Then there are unemployed people with professional headshots. Go figure.

All the while the blogs that are actually relevant to the SAP professionals are getting drowned.

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Uglier you look in picture bring more people to look at your picture because ... you tried doing something different! [Otherwise all looking all other pictures with professional head shots]
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Hmm, so perhaps I should really update that ten-year-old LinkedIn photo taken at the bar with beer in hand? These days it should be wine in hand! Of course, if I ever did update anything on LinkedIn....

;)

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Well at least make sure it's a craft beer or micro-brewery beer and not an AB InBev product!!

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Matt, make sure it's a Pinot. :)

Actually I've recently kind of re-discovered LinkedIn (for obvious reasons, cough-cough) and was surprised to find several former SCN authors more active there than they are on SCN.

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I wonder why "Business Trend"? This could be helpful information under the Career tag. But maybe that's just me...

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That's what I thought but it isn't even a career advice to the SAP practitioners like us here. It says "If your goal is to interact with leads and prospects [...]". Great, first we let in marketing people and now we have blogs for them. These are worse than vampires. At least vampires need to be invited in. Marketing just walks through the wall like the Kool-Aid Man.

"Oh yeah!!!", SCN, get used to it. You are now our bi... err... I mean "leads and prospects".

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I am not sure, that I understand SAP's content strategy (I wonder if anyone here does). I suppose, that the team is trying to breed a specific kind of audience. The problem is, that to attract this audience, you need to be visible to the outside world and, in the best case, offer unique content.

I am afraid, that Linkedin tips is not going to do the trick. Even if I needed hints to improve my Linkedin profile (here we assume, that I have somehow acknowledged the existence of a problem, but I might be suffering from the Dunning-Kruger effect) - would this lead me to sap.com? I made a simple experiment: I searched for linkedin profile picture tips in some of the popular search engines and I got plenty of articles on the topic. The search in Google alone results in more than 5 million hits.
This is mind-boggling, because I sincerely believe, that anyone, who needs to read an article to understand how to set up an acceptable Linkedin profile, is not suited for a job, which involves using a computer. I am not an elitist: all you need is rudimentary critical thinking, basic browser knowledge and understanding etiquette, or at least had a photo of you taken for an official document (most of these are acquired before you go to high school).

The vast majority of people, who come here to ask for career advice, will have a really hard time locating the content, not to mention, that many won't bother searching.
Sap.com was not in the first page in my startpage, google and duckduckgo search results, and, seriously, what are the chances that anyone could offer something ground-breaking after 5 million similar attempts?

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Yes, that's kind of what I was asking Steve.

I wasn't sure if was actually questioning the blog content or not. I thought he might be questioning why a blog on that topic is here in SAP or why it's tagged the way it is. Or why SAP put it out. Are they maybe thinking of buying LinkedIn?

I could maybe see something like "SAP buzz words to tag your LinkedIn Profile with in order to get noticed".

I mean afterall, SAP has to be the expert in tagging content with the experience they have here at SCN. ;-)

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'SAP' is not the same as 'SAP employees'. I suspect, that there are SAP employees in the same boat as many ordinary forum members - confused what collection of tags to apply, in case the content is not specific to a distinct product, which can be easily identified by its description.

I cannot mock any published blog here, even the ones with the tag, which should not be named, because the formatting task can turn into a frustrating experience (even if you have the text ready for copy-pasting).

Still, it saddens me to even look at some articles. I believe, that the company employed some good, qualified and talented people, who are capable of delivering far better content, but they cannot or do not wish to do that. I cannot get past most blog titles, because click-bait as a concept existed long before clicking became a thing. Even if I click to read the blog, the second (major) problem is, that I am one of 'the lost generation': when I was at school, there was not enough content to tell you what you are supposed to think, so the best our teachers could do, was teach us to detect 'delivered by order' content and leave us scrapping out the genuine quality parts of it on our own. I simply cannot read the blogs, because the old habits kick in. :)

If editors somehow managed to sneak really good non-technical reading among the myriad of content marketing blogs, I might actually read it (if I find it, that is) and recommend to friends. For now, this is unlikely.

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yes.. I wasn't criticizing the blog per say. Even if you did find millions of hits.. Everyone has something to say.

I saw Steve's reply and it does seem he was more critical of the tagging then the actual blog content.

Yes, I'm sure the SAP employees are just as confused as we are with the site. I'm getting better at the site, but geez.. the learnign curve is so freaking steep. And unless you are really into SAP, it's not worth it for average user if you ask me.

Craig

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I do appreciate, that the author did not apply the most common functional tags in addition to the primary one.

I think, that he did as much as possible with the current platform to tag the blog with suitable keywords (user tags) and have some chance for the content to be found.

In fact, if authors, posting in the tag which should not be named, could agree internally (probably not a hard thing to do, most seem to be SAP employees) on applying user tags, they could increase the chances for other people to follow their content - it is possible to subscribe via RSS to a specific user tag, e.g. https://blogs.sap.com/tag/social-selling/, not only for RSS by author.

If I were writing a blog, I would have mentioned these options, because many people are not very familiar with the new site features.

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